CRM Analyst (32/40 hours per week)

The Role in Brief
The CRM Analyst plays a central role in improving the effectiveness of CRM by setting up robust measurement frameworks, conducting in-depth analyses, and providing actionable recommendations. This role helps us better understand customer interactions across digital touchpoints and identify opportunities to enhance performance, retention, and customer value.

This role offers growth opportunities into positions such as CRM Manager, Marketing Operations Lead, or Data Strategy Specialist. There is also room for collaboration with cross-functional teams and strategic projects across the UK and NL markets.

Responsibilities

• Manage CRM system configuration, data integrity, and user permissions.
• Collaborate with IT and Data Engineering to optimize CRM integrations.
• Manage and create customer segments to support targeted email programs and lifecycle communications.
• Analyze customer journeys to identify friction points and optimization opportunities.
• Support the design, execution, and evaluation of CRM campaigns.
• Present insights and strategic recommendations to senior stakeholders.

Requirements

• 2-5 years of experience with CRM or marketing automation platforms (e.g., Emarsys, Braze, SFMC).
• Degree in Mathematics, Statistics, Data Science, Economics, or a related field.
• Advanced Power BI skills (DAX, time intelligence, complex data models, planning).
• Strong analytical skills with the ability to translate data into insights.
• Experience with SQL and preferably Google BigQuery.
• Experience with A/B testing, including design, measurement, and statistical analysis.
• Expertise in customer value analysis, segmentation, loyalty, and churn modelling.
• Strong communication skills and meticulousness when working with large datasets.
• Excellent command of English, both written and spoken. Dutch is a plus.

What We Offer

• A salary between EUR 3.400 – 4.500 gross per month based on a 40-hour workweek, depending on experience.
• 25 vacation days (based on a 40-hour workweek).
• Laptop and mobile.
• We cover 2/3 of your pension contribution.
• Hybrid working option – 2 days per week in Vleuten (Tuesday and Thursday), the rest from home.
• 20% employee discount on products and services at our locations.
• You are welcome to bring your dog to the office.
• Annual individual development budget.
• Room for initiative in a dynamic environment.

About the Organization
IVC provides personalized care for all animals. Every interaction with animals and owners makes a difference. IVC Evidensia delivers the best service through our people, clear communication, and genuine attention to both humans and animals. At IVC Evidensia, relationships come first – especially with you. We believe that when you feel good, results follow. Our more than 3,000 employees give us a national presence with a local heart. You can find our 300 clinics, animal hospitals, and pet funeral locations across the Netherlands, from Groningen to Zeeland. What unites them is pride in their profession, the drive to achieve maximum results, and above all, the motivation to do so together.

IVC Evidensia supports scientific research, maintains a strong international forum with various specialists, and offers our Evidensia Academy to strengthen and expand the knowledge and skills of our employees. For more information: IVC Evidensia Netherlands.

Interested or Questions?
If this exciting role catches your interest, we’d love to have a coffee with you! Apply via the link below or send your CV to anna.cvajnigova@evidensia.nl

Take a look at our support office: Working at IVC Evidensia.

🛑Acquisition in response to this vacancy is not appreciated.